I am a researcher and creative consultant specialising in wellness, health, and fitness spaces, working exclusively with mission-driven clients to develop brand strategy and media campaigns. I draw on my doctoral research exploring the historical media representation and cultural translation of wellness practices in the UK (1955-1975) to provide unique insights into how today's change-making companies can develop meaningful connections with modern audiences. This historical perspective on wellness commodification gives me an uncommon lens through which to help brands navigate contemporary cultural contexts and gain the recognition they deserve.

My journalism and photography work has appeared in leading publications including The Times, The Metro, and The Sun, along with digital platforms like Huffington Post, Gizmodo, and New Atlas. I've served as news editor for an international press agency and provided online news and technology consultation services.

I also founded an innovative news platform (NewsLite) that was recognised in The Guardian's Top 100 websites globally during its operation, demonstrating my ability to create engaging content that resonates with diverse audiences. This experience established my expertise in developing distinctive media properties that capture attention in crowded digital spaces.

PREVIOUS EMPLOYMENT:

Journalist - News Team International

News Editor - News Team International

Founder/Editor - NewsLite

Journalist - AOL,  Huffington Post

Features Writer/Photographer - Gizmag, New Atlas

PUBLICATIONS MY WORK HAS BEEN FEATURED IN:

The Times
Independent
Daily Telegraph
Daily Mail
Daily Express
Daily Mirror
The Sun
Daily Star
Metro
Sunday Times
Mail On Sunday
News Of The World
Sunday Mirror
The People

AOL
Huffington Post
Photojojo
Asylum
Gizmodo
Newslite
Gizmag
New Atlas